D S Simon Vlog Views

Stuart Elliott, Advertising Columnist for The New York Times, discusses the role of PR and advertising in the marketing mix and how to market in a recession.

Some of Stuart’s VlogViews:

“Several times I’ve written about campaigns…and it turns out there’s no advertising agency on record involved. The PR agency is the lead agency; and they’re the ones who are doing the quote-unquote advertising.”

“It’s sort of hard to tell where advertising starts and PR ends, or where the new media come in and where the old media step back. It’s being thought of in a much different way now. A lot of those lines are blurring or being erased completely; and as a result, a lot of agencies, a lot of marketers are scrambling to try to adjust to these realities.”

The shift to an opt-in culture “is a challenge for everybody, because you have people saying, ‘I’m not going to have this commercial wash over me; I’m going to choose when and where I want to be interrupted’…It’s the consumer who decides if he/she wants to engage.”

On the current economic crisis: “The question is whether these particular tough [economic] times are so unique and unusual that some of the traditional rules are not going to be effective in this climate.”

Stuart’s New York Times Page 

Stuart’s Blog
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This entry was posted on Friday, October 24th, 2008 at and is filed under Advertising, Public Relations, Journalists, PR's Top 50 Thought Leaders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.