D S Simon Vlog Views

Oscar- and Emmy-nominated producer Steven Haft, now Chairman of AllScreen Studios, a division of Burson-Marsteller, discusses how to bring Hollywood storytelling to branded content. Recorded at PR News’ Digital PR Next Practices Summit.

Some of Steven’s VlogViews:

“Where are we right now is where public relations, traditionally one percent of the pie, can come up with an idea, think expansively and compete with the other ninety-nine percent of the pie, in a way that was never true before.”

“I think we are still learning to be better storytellers and to figure out how to find content that has the viral fascination that the ‘Three Stooges’ had, but at the same time contains the message and is specific to a piece of the audience.”

“One fact we have learned from online video is the minute something looks like it comes from a professional source or a top down corporate effort, the less likely it is to find an audience.”

Burson-Marsteller
AllScreen Studios

Search Terms: Steven Haft, AllScreen Studios, Burson-Marsteller, PR News, PR News’ Digital PR Next Practices Summit, Dead Poets Society

PR News’ Digital PR Next Practices Summit Series:  

Jennifer Martin             Paula Berg

This entry was posted on Wednesday, October 8th, 2008 at and is filed under Public Relations, Digital Media, Online Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.