PR Thought Leader Richard Laermer
Richard Laermer, Owner of RLM PR and author of “Bad Pitch Blog” and 2011:Trendspotting For The Next Decade, gives his three predictions for future trends in public relations.
Richard’s three predictions about the future of PR:
1. “I think in the next few years our ‘email-centric-ness,’ the idea of always being emailed and always getting information, that’s going to die out when people realize that it’s not helping us, we’re not getting anywhere.”
2. “Flexibility. The way that we deal with ourselves and each other will be less about waiting for things to happen, because other people are finishing the product and more about getting it done ourselves…The idea that all flexibility lies with us.”
3. “Less of a reliance on technology and more face-to-face because studies have proven, and it might be more so in the next decade, that connecting is what is going to keep us going, as opposed to all this ‘hey, how ya doing?’ Twitter and email and all that SMS stuff is great; but it’s also really time consuming, and at the end of the day, maybe around 7:45, makes us feel kind of useless.”
RLM PR
Bad Pitch Blog
2011: Trendspotting for the Next Decade
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