D S Simon Vlog Views

Guests of PRSA NY’s Technology Thursday networking event, sponsored by D S Simon Productions, weigh in on the 2008 Presidential Election and how it has impacted the communications industry.

Here are some of their VlogViews:

Alison Walsh
Senior Account Executive, Evins Communications:

“The click-thru rate online is key for consumers, key for politicians, and key for the entire communications sphere.”

Haywood Batchelor

Project Manger, Accenture 

“You can’t just run a static campaign; you have to have an interactive dialogue with your constituency.”

Debra Dixon

CEO, Light of Gold PR and Marketing:

“There’s now such a thing called ‘Barack 2.0’ and I think [Barack] just totally leveraged social media, social networks by creating an ongoing conversation…and he’s still continuing to do that even before he goes into office.”

Evins Communications 
Accenture

Light of Gold PR and Marketing

Search Terms: Barack Obama, 2008 Campaign, communications, politics, media

Kriste Goad, Principal for Hall Strategies, discusses her firm’s social media strategies. Recorded at PR News’ PR People Awards.

Some of Kriste’s VlogViews:

“Our biggest challenge is getting our client as excited about [new media technologies] as we are and help them understand it may not be as important in today’s world to have necessarily the headline in the print paper, not as many people are looking at that.”

“Who’s following whom and who’s blogging about what? So we do a lot of searches of blogs and who is talking about what and then you can see if they’re picking up your stories and when, where and how and then you can push it out to the traditional media.”

“People may feel too comfortable and conversational. Just always be aware that it’s in the public and don’t say anything or have your clients out there saying anything that you wouldn’t want in a traditional newspaper headline or out there as a headline on the web.”  

Hall Strategies 
Hall Strategies Client News Blog

Search Terms: Kriste Goad, Hall Strategies, PRSA, PRSA’s PR People Awards, social media

Paul Dunay, Global Director of Integrated Marketing for BearingPoint, discusses some of the initiatives he is undertaking to bring his company into the social media space.

Some of Paul’s VlogViews:

“Blogging and social media are kind of a quantity game at this point. I mean, if you look at the amount of blogs that are out there and if you look at the amount of content that is out there, there is more content on the blogosphere then there is in the Library of Congress. So we’re out there trying to mix it up and create an attraction vehicle.”

“We’ve repositioned the company to be about ‘New Thinking For a Changing World’, a very open message. I couldn’t believe command and control branding is still in place at this point because a single one-way message was just too much. So having an open message like that allows us to gather new thinking from other people.”

“Our customers need us now more than ever before. If you have a leak in your basement, you’re not going to wait weeks for a consultant, you’re going to have a plumber today to come and fix that…Our guys are coming in to brief [our customers] on what they should be doing now.”

Paul’s Homepage
Podcasts
Blog

BearingPoint

Search Terms: Paul Dunay, BearingPoint, social media, blogs, integrated marketing

Mark Senak, SVP for Fleishman-Hillard and author of Eye on FDA blog, discusses ways that pharma companies can engage in social media. Recorded at exl Pharma’s Digital Pharma Conference.

Some of Mark’s VlogViews:

“So much of the time what people are tied up about is that this is new media and there are new rules. There aren’t new rules, it’s the same old rules with new media. And people just haven’t grasped that yet.”

“It’s not the medium, it’s the message. If you’re going to say something like it’s ok to use a drug off label online, you’re going to get a warning letter. But if you’re going to talk about a product in the same responsible way that you would in a DTC or a print ad, as long as you meet regulatory guidelines, you’re not going to have a trip wire effect on regulatory.”

“If you can demonstrate that you are making effective inroads through the use of Youtube video in the risk associated with a particular drug, that’s a tremendous tool that’s much more targeted then say, putting something on television where you’re shot gunning a huge audience. With Youtube you are actually getting an in to the people who are looking for that information.”

Fleishman-Hillard
Eye on FDA

Search Terms:  Mark Senak, Fleishman-Hillard, Eye on FDA, FDA, pharmaceutical companies, social media, digital pharma, exl Pharma