D S Simon Vlog Views

Paul Dunay, Global Director of Integrated Marketing for BearingPoint, discusses some of the initiatives he is undertaking to bring his company into the social media space.

Some of Paul’s VlogViews:

“Blogging and social media are kind of a quantity game at this point. I mean, if you look at the amount of blogs that are out there and if you look at the amount of content that is out there, there is more content on the blogosphere then there is in the Library of Congress. So we’re out there trying to mix it up and create an attraction vehicle.”

“We’ve repositioned the company to be about ‘New Thinking For a Changing World’, a very open message. I couldn’t believe command and control branding is still in place at this point because a single one-way message was just too much. So having an open message like that allows us to gather new thinking from other people.”

“Our customers need us now more than ever before. If you have a leak in your basement, you’re not going to wait weeks for a consultant, you’re going to have a plumber today to come and fix that…Our guys are coming in to brief [our customers] on what they should be doing now.”

Paul’s Homepage
Podcasts
Blog

BearingPoint

Search Terms: Paul Dunay, BearingPoint, social media, blogs, integrated marketing

George Wright, Marketing Director at Blendtec, discusses the past and future of the most successful video viral marketing campaign ever created. Recorded at PRSA’s T3PR Conference.

Some of George’s VlogViews:

“Find out where your customers are. Find out who you want to touch and that’s where you need to go to find them. One of our most successful “Will it blend’s” was actually not one of our most viewed videos. When I talk about successful, I talk in terms of selling product. We actually worked with a company that did scrap booking equipment. It’s called cricket, we did a blend for them. It put us right in front of our target demographic audience.”

“I don’t know if there is a secret place to go, it’s not like a secret fishing hole you want to find, but you what you want to do is find out where are your customers, where do they accumulate on the web and target that and find it, and interact with them there.”

Will it Blend?
Blendtec

Check out George’s First VlogViews Interview

Search Terms: George Wright, Will it Blend?, Blendtec, PRSA, T3PR

PRSA’s T3PR Conference Series:

  Saul Hansell                                     Jeremy Pepper

Deirdre Breakenridge                           Phil Gomes

    Joe Ciarallo                                    Corey Kronengold

Joe Marchese, co-founder and President of SocialVibe, discusses the changing role of ad agencies in the social media environment and how his company responds to and facilitates those changes.

Some of Joe’s VlogViews:

“Social media isn’t a conversation between a person and a typical publisher, it’s a conversation between a person and another person, who also has a parallel life as a publisher. There is no question that as we move closer to this model that all media becomes earned media.”

“What we are saying is that one hundred percent of the publisher’s share should go to the people, and then that gets divided up how they want. The ad network side is what really deals with the brands and helping them get into social media.”

“When you start asking people to share your brand, all of a sudden your beginning to realize your source of media that is spreading your message is also your consumer, which means you can ask them questions…Look at the results of what you are doing, advertising becomes inherently measurable.”

Check out Joe’s blog for Online Spin, published by Mediapost, a leading online news and social networking resource.

SocialVibe

Search Terms: social media, socialvibe, joe marchese, advertising, charity, mediapost, online spin

Sabrina Horn, President & CEO of Horn Group, a leading digital communications agency, discusses some of the initiatives she is undertaking at her company, the integration of PR into a more general communications framework and the role that web video plays in her organization.

“Because of the internet, PR has to become more of a general purpose communications visual medium.”

“We are in the business of helping companies deal with change and we don’t deal with change very well ourselves sometimes. And so I think as an industry we have to really get ourselves around how PR is changing.”

“You’re talking about two kinds of business models. An interactive model, which is more projects based and the PR business model, which is more retainer  based. And putting those two under the same roof is tricky.”

“We see facebook, we see myspace. These are horizontal applications for social networks but, I think we are going to see a massive proliferation of niche, vertically made social networks for specific tribes and groups.”

Horn Group 

Search Terms:  Sabrina Horn, Horn Group, Women CEOs, women owned businesses, digital media