Obama’s Five Lessons for Communicators:
1. Invest early in web infrastructure
2. Create motivators and opportunities for customers to opt-in and participate
3. Combat negatives
4. Tone matters
5. Spend money
Pew Research Study on Web Engagement in the Campaign
Search Terms: Barack Obama, 2008 Campaign, communications, web influencers, politics, media
Oscar- and Emmy-nominated producer Steven Haft, now Chairman of AllScreen Studios, a division of Burson-Marsteller, discusses how to bring Hollywood storytelling to branded content. Recorded at PR News’ Digital PR Next Practices Summit.
Some of Steven’s VlogViews:
“Where are we right now is where public relations, traditionally one percent of the pie, can come up with an idea, think expansively and compete with the other ninety-nine percent of the pie, in a way that was never true before.”
“I think we are still learning to be better storytellers and to figure out how to find content that has the viral fascination that the ‘Three Stooges’ had, but at the same time contains the message and is specific to a piece of the audience.”
“One fact we have learned from online video is the minute something looks like it comes from a professional source or a top down corporate effort, the less likely it is to find an audience.”
Burson-Marsteller
AllScreen Studios
Search Terms: Steven Haft, AllScreen Studios, Burson-Marsteller, PR News, PR News’ Digital PR Next Practices Summit, Dead Poets Society
PR News’ Digital PR Next Practices Summit Series:
Jennifer Martin Paula Berg
Jennifer Martin, Director of Public Relations for CNN, discusses the importance of getting the C-Suite involved in new media. Recorded at PR News’ Digital PR Next Practices Summit.
Some of Jennifer’s VlogViews:
“If you get the buy-in of the C-Suite, that’s going to enable you to make your brand more relevant, to make your executives more personable to the consumers. And it gives you the opportunity to communicate directly with your consumers and you can’t put a price on that.”
“When dealing with the blogosphere, particularly political bloggers, pay attention, listen to the conversation they’re having and see what they’re pressure points are and what they’re pain points are, whether it’s about our coverage or not.”
“Be transparent. The way of spin I think has really started to go away, especially with the advent of the blogosphere and new media. You really need to be as transparent and upfront as you possibly can be. And then also be immediate. You have to respond.”
Search Terms: PR News’ Digital PR Next Practices Summit, PR News, Jennifer Martin, CNN, iReportPR News’ Digital PR Next Practices Summit Series:
Steven Haft Paula Berg
Diane Schwartz, Vice President & Group Publisher for PR News, discusses what she believes will be the future of PR campaigns with regard to the challenging economic times. Recorded at PR News’ Platinum PR awards.
Some of Diane’s VlogViews:
“I think it’s really important to think of the best practices of PR no matter what the economic climate.”
“I think digital communications will be much more used, which is a good thing because it costs less to get the word out digitally.”
Search Terms: Diane Schwartz, PR News, PR News’ Platinum PR Awards
Michael & Me: Michael Moore and His Odd Campaign Against Al Gore. A documentary short film.
This is the Video Blog of Doug Simon, President & CEO of D S Simon Production
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