Archive for the ‘Communications’ Category

J E T S — Despair for Fans, Lessons for Communicators

Tuesday, December 30th, 2008

Some of Doug’s Vlog Views:

1. The choice to be evasive damaged the team’s relationship with fans and players.

2. Firing Mangini was probably a cover for the failed decision to get Brett Favre and dump Pennington. Of course my view might change if they hire Bill Cowher.

Link to the Jets press conference

Search Terms: Jets, Eric Mangini, Chad Pennington, Brett Favre, Bill Cowher, Communications

Financial Crisis PR Project Insurance: A New Option for Budget Flexibility for 2009 Marketing Projects

Tuesday, November 25th, 2008

Click for more information
If you have any questions or for additional info, email Doug Simon

Check out some of the media coverage this new service has received:
PR Week
Bulldog Reporter’s Daily Dog
Brand Republic

Search Terms: Financial Crisis Insurance, Economy, Communications, PR

The 2008 Presidential Campaign and the Impact on the Communications Industry

Friday, November 21st, 2008

Guests of PRSA NY’s Technology Thursday networking event, sponsored by D S Simon Productions, weigh in on the 2008 Presidential Election and how it has impacted the communications industry.

Here are some of their VlogViews:

Alison Walsh
Senior Account Executive, Evins Communications:


“The click-thru rate online is key for consumers, key for politicians, and key for the entire communications sphere.”

Haywood Batchelor

Project Manger, Accenture 

 

“You can’t just run a static campaign; you have to have an interactive dialogue with your constituency.”

Debra Dixon

CEO, Light of Gold PR and Marketing:

“There’s now such a thing called ‘Barack 2.0’ and I think [Barack] just totally leveraged social media, social networks by creating an ongoing conversation…and he’s still continuing to do that even before he goes into office.”

Evins Communications 
Accenture

Light of Gold PR and Marketing


Search Terms: Barack Obama, 2008 Campaign, communications, politics, media

Sam Singer, Former Spokesperson for the San Francisco Zoo

Tuesday, November 11th, 2008

Sam Singer, named Spokesperson of the Year from PRSA and President of Singer Associates, discusses how communicators can effectively address challenges. Recorded at PR News’ PR People Awards.

Some of Sam’s VlogViews:

“Corporations and individuals are going to have to follow the lead of President-Elect Barack Obama and create larger, visionary pictures for the public and for their audiences and for their employees to follow. To get them on board and have them understand that we’re all on the same team and that there is a larger vision that we are all heading for.”

“I think that corporations are going to have to really change the way they communicate, not just to their employees but to their investors and to their customers as well – by telling people what the big picture is, but also by admitting weaknesses and faults.”

“Content will always be king. And I think what has been missing from the debate from the last eight years during the Bush administration was there wasn’t the content; or if there was content, it was dubious content. I think that that’s the problem that America faces when they look at corporations who need to communicate more accurately and who need to communicate in a more effective and fast manner.”


San Francisco Zoo


Search Terms: San Francisco Zoo, Sam Singer, PRSA’s PR People Awards, Crisis Communication, PRSA