D S Simon Vlog Views

Ken Makovsky, Founder and President of Makovsky and Co., discusses the changing landscape of public relations and how agencies should respond to those changes.

Some of Ken’s VlogViews:

“The word ‘spin’ is going to disappear from the vocabulary of Americans in the near future… I have always hated that word because it has an implication of falsehoods, it’s misleading, it’s slick. We’re in an era coming out of this economic crisis where trust needs to be rebuilt with out financial institutions, with our government, with many businesses, with our banks.”

“[After this election] we are going to have [environmental] federal regulations. And I don’t think these companies are going to have a choice; so at a minimum, one thing they could be doing at this time is educating their employees about what is going to come and that doesn’t take a lot of money.”

“Everybody’s going green. I think that all client programs or nearly all client programs in some way are going to need to communicate that.”

Click Here for More Insights From PR Thought Leader Ken Makovsky

Check out Ken’s Blog My Three Cents
Makovsky and Co

Paul Dunay, Global Director of Integrated Marketing for BearingPoint, discusses some of the initiatives he is undertaking to bring his company into the social media space.

Some of Paul’s VlogViews:

“Blogging and social media are kind of a quantity game at this point. I mean, if you look at the amount of blogs that are out there and if you look at the amount of content that is out there, there is more content on the blogosphere then there is in the Library of Congress. So we’re out there trying to mix it up and create an attraction vehicle.”

“We’ve repositioned the company to be about ‘New Thinking For a Changing World’, a very open message. I couldn’t believe command and control branding is still in place at this point because a single one-way message was just too much. So having an open message like that allows us to gather new thinking from other people.”

“Our customers need us now more than ever before. If you have a leak in your basement, you’re not going to wait weeks for a consultant, you’re going to have a plumber today to come and fix that…Our guys are coming in to brief [our customers] on what they should be doing now.”

Paul’s Homepage
Podcasts
Blog

BearingPoint

Search Terms: Paul Dunay, BearingPoint, social media, blogs, integrated marketing

The results of the first ever Web Influencers Survey identified differences in how websites of TV stations, radio stations, newspapers, magazines and bloggers work with PR professionals and use content.

“Web Influencers are now the mainstream media.”

Click for a Copy of the Survey

Search Terms: Web Influencers Survey, Web Influencers, Public Relations, blogs, media, mainstream media, TV stations, radio stations, newspapers, magazines, bloggers

Richard Laermer, Owner of RLM PR and author of “Bad Pitch Blog” and 2011:Trendspotting For The Next Decade, gives his three predictions for future trends in public relations.

Richard’s three predictions about the future of PR:

1. “I think in the next few years our ‘email-centric-ness,’ the idea of always being emailed and always getting information, that’s going to die out when people realize that it’s not helping us, we’re not getting anywhere.”

2. “Flexibility. The way that we deal with ourselves and each other will be less about waiting for things to happen, because other people are finishing the product and more about getting it done ourselves…The idea that all flexibility lies with us.”

3. “Less of a reliance on technology and more face-to-face because studies have proven, and it might be more so in the next decade, that connecting is what is going to keep us going, as opposed to all this ‘hey, how ya doing?’ Twitter and email and all that SMS stuff is great; but it’s also really time consuming, and at the end of the day, maybe around 7:45, makes us feel kind of useless.”

RLM PR
Bad Pitch Blog
2011: Trendspotting for the Next Decade

Search Terms: Richard Laermer, RLM PR, Bad PR Pitches, PR News, PR News’ Digital PR Next Practices Summit, Public Relations