Gina Moran on Message Management
Gina, Executive Director, External Communications & Media Relations at Novartis on her challenges of message management and development in an instant answers era. Recorded at the exlPharma Communications Conference.
Some of Gina’s VlogViews:
“We trying to be more public about what we do to make access to medicines easier and I think we are doing a lot, and we have a lot more work to do.”
“I do think social media is an untapped opportunity, but I think its complicated and we don’t know how to do it.”
“You can miss some opportunities to state your case in that first hour and you know what, you need that hour. There is an innate conflict between the need of the media to have that immediate response and the need of companies to get it right and have the internal sign offs.”
Search Terms: Gina Moran, Novartis, message management, exlPharma
exlPharma Communications Conference Series:
Susan Winckler Michael Rinaldo
Scott Hensley Lisa Bodell
