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Obama’s Five Lessons for Communicators:

1. Invest early in web infrastructure
2. Create motivators and opportunities for customers to opt-in and participate
3. Combat negatives
4. Tone matters
5. Spend money

Pew Research Study on Web Engagement in the Campaign

Search Terms: Barack Obama, 2008 Campaign, communications, web influencers, politics, media

This entry was posted on Wednesday, November 5th, 2008 at and is filed under Politics, Digital Media, Commentary. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.