Some of Sam’s VlogViews:

“Corporations and individuals are going to have to follow the lead of President-Elect Barack Obama and create larger, visionary pictures for the public and for their audiences and for their employees to follow. To get them on board and have them understand that we’re all on the same team and that there is a larger vision that we are all heading for.”

“I think that corporations are going to have to really change the way they communicate, not just to their employees but to their investors and to their customers as well – by telling people what the big picture is, but also by admitting weaknesses and faults.”

“Content will always be king. And I think what has been missing from the debate from the last eight years during the Bush administration was there wasn’t the content; or if there was content, it was dubious content. I think that that’s the problem that America faces when they look at corporations who need to communicate more accurately and who need to communicate in a more effective and fast manner.”

San Francisco Zoo

Search Terms: San Francisco Zoo, Sam Singer, PRSA’s PR People Awards, Crisis Communication, PRSA

Some of Kriste’s VlogViews:

“Our biggest challenge is getting our client as excited about [new media technologies] as we are and help them understand it may not be as important in today’s world to have necessarily the headline in the print paper, not as many people are looking at that.”

“Who’s following whom and who’s blogging about what? So we do a lot of searches of blogs and who is talking about what and then you can see if they’re picking up your stories and when, where and how and then you can push it out to the traditional media.”

“People may feel too comfortable and conversational. Just always be aware that it’s in the public and don’t say anything or have your clients out there saying anything that you wouldn’t want in a traditional newspaper headline or out there as a headline on the web.”  

Hall Strategies 
Hall Strategies Client News Blog

Search Terms: Kriste Goad, Hall Strategies, PRSA, PRSA’s PR People Awards, social media

Obama’s Five Lessons for Communicators:

1. Invest early in web infrastructure
2. Create motivators and opportunities for customers to opt-in and participate
3. Combat negatives
4. Tone matters
5. Spend money

Pew Research Study on Web Engagement in the Campaign

Search Terms: Barack Obama, 2008 Campaign, communications, web influencers, politics, media

Some of Ken’s VlogViews:

“The word ‘spin’ is going to disappear from the vocabulary of Americans in the near future… I have always hated that word because it has an implication of falsehoods, it’s misleading, it’s slick. We’re in an era coming out of this economic crisis where trust needs to be rebuilt with out financial institutions, with our government, with many businesses, with our banks.”

“[After this election] we are going to have [environmental] federal regulations. And I don’t think these companies are going to have a choice; so at a minimum, one thing they could be doing at this time is educating their employees about what is going to come and that doesn’t take a lot of money.”

“Everybody’s going green. I think that all client programs or nearly all client programs in some way are going to need to communicate that.”

Click Here for More Insights From PR Thought Leader Ken Makovsky

Check out Ken’s Blog My Three Cents
Makovsky and Co

Some of Stuart’s VlogViews:

“Several times I’ve written about campaigns…and it turns out there’s no advertising agency on record involved. The PR agency is the lead agency; and they’re the ones who are doing the quote-unquote advertising.”

“It’s sort of hard to tell where advertising starts and PR ends, or where the new media come in and where the old media step back. It’s being thought of in a much different way now. A lot of those lines are blurring or being erased completely; and as a result, a lot of agencies, a lot of marketers are scrambling to try to adjust to these realities.”

The shift to an opt-in culture “is a challenge for everybody, because you have people saying, ‘I’m not going to have this commercial wash over me; I’m going to choose when and where I want to be interrupted’…It’s the consumer who decides if he/she wants to engage.”

On the current economic crisis: “The question is whether these particular tough [economic] times are so unique and unusual that some of the traditional rules are not going to be effective in this climate.”

Stuart’s New York Times Page 

Stuart’s Blog
Sign Up for Stuart Elliott’s Email Newsletter, In Advertising

Search Terms: Stuart Elliott, The New York Times, social media, In Advertising, marketing, Advertising 

Some of Paul’s VlogViews:

“Blogging and social media are kind of a quantity game at this point. I mean, if you look at the amount of blogs that are out there and if you look at the amount of content that is out there, there is more content on the blogosphere then there is in the Library of Congress. So we’re out there trying to mix it up and create an attraction vehicle.”

“We’ve repositioned the company to be about ‘New Thinking For a Changing World’, a very open message. I couldn’t believe command and control branding is still in place at this point because a single one-way message was just too much. So having an open message like that allows us to gather new thinking from other people.”

“Our customers need us now more than ever before. If you have a leak in your basement, you’re not going to wait weeks for a consultant, you’re going to have a plumber today to come and fix that…Our guys are coming in to brief [our customers] on what they should be doing now.”

Paul’s Homepage
Podcasts
Blog

BearingPoint

Search Terms: Paul Dunay, BearingPoint, social media, blogs, integrated marketing

Some of Mark’s VlogViews:

“So much of the time what people are tied up about is that this is new media and there are new rules. There aren’t new rules, it’s the same old rules with new media. And people just haven’t grasped that yet.”

“It’s not the medium, it’s the message. If you’re going to say something like it’s ok to use a drug off label online, you’re going to get a warning letter. But if you’re going to talk about a product in the same responsible way that you would in a DTC or a print ad, as long as you meet regulatory guidelines, you’re not going to have a trip wire effect on regulatory.”

“If you can demonstrate that you are making effective inroads through the use of Youtube video in the risk associated with a particular drug, that’s a tremendous tool that’s much more targeted then say, putting something on television where you’re shot gunning a huge audience. With Youtube you are actually getting an in to the people who are looking for that information.”

Fleishman-Hillard
Eye on FDA

Search Terms:  Mark Senak, Fleishman-Hillard, Eye on FDA, FDA, pharmaceutical companies, social media, digital pharma, exl Pharma

Some of Mark’s VlogViews:

“We’re going to engage in this space, we’re not going to keep ourselves outside of social media, we need to be there. And I think there will be some momentum built towards that that the FDA will have to stand up and take notice of.”

“We’ve established some internal guidelines on posting video content on video sharing sites like Youtube; and we’ve also looked at establishing conversation monitoring. So going out there, seeing what’s being said about us and our products from that perspective.”

Some of Craig’s VlogViews:

“The regulations for what you have to do for a social media site are the same as if you’re doing a print ad or a broadcast ad. It’s not (different) in how the company meets the FDA requirements.”

“I think maybe a year or two years down the road, we’re going to see companies take steps into social media and will get feedback from the FDA and others based on those steps.”

Sanofi-Aventis

Exl Pharma

Search Terms: Sanofi-Aventis, Craig Audet, Mark Gaydos, pharmaceutical companies, social media, digital pharma, exl Pharma, FDA

“Web Influencers are now the mainstream media.”

Click for a Copy of the Survey

Search Terms: Web Influencers Survey, Web Influencers, Public Relations, blogs, media, mainstream media, TV stations, radio stations, newspapers, magazines, bloggers

Some of Deborah’s VlogViews:

“When it’s professionally produced content, I am not seeing a problem with pre-roll, or any other advertising. They get it. It’s worth their time, that’s the tradeoff they’re willing to make.”

“If you look at television today and cable stations who shall remain nameless who are using lower third advertising extensively, it gets very very invasive to your viewing experience. Pre-roll is actually less invasive if it’s kept short and sweet and if it’s creative.”

“When you do your player design, having supporting media around it helps a lot. Not everybody goes to full screen immediately, quite the opposite, because they’re sitting there in between work and so they need it to be a little less invasive. You’ve got an advertising block right next to the video so you’re getting a whole length of impressions during the length of that video.”

Search Terms: Deborah Brozina, Making Change Productions, McGraw-Hill, Business Development Institute, Web Video, Film Production

McGraw-Hill