Deborah Brozina, Making Change Productions
Deborah Brozina, Consultant to McGraw Hill and Managing Partner of the media technology-consulting firm, Making Change Productions, discusses her experience with preparing and executing Web video campaigns. Recorded at the Business Development Institute’s Web Video Roundtable Breakfast.
Some of Deborah’s VlogViews:
“When it’s professionally produced content, I am not seeing a problem with pre-roll, or any other advertising. They get it. It’s worth their time, that’s the tradeoff they’re willing to make.”
“If you look at television today and cable stations who shall remain nameless who are using lower third advertising extensively, it gets very very invasive to your viewing experience. Pre-roll is actually less invasive if it’s kept short and sweet and if it’s creative.”
“When you do your player design, having supporting media around it helps a lot. Not everybody goes to full screen immediately, quite the opposite, because they’re sitting there in between work and so they need it to be a little less invasive. You’ve got an advertising block right next to the video so you’re getting a whole length of impressions during the length of that video.”
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