D S Simon Vlog Views

Interview with Mike Lynch, Vice President of External Communications for the American Medical Association

May 8th, 2008

Recorded at the 28th annual American Medical Association Communications Conference, by guest video blogger Eric Wright, Senior Vice President of Marketing and Business Development at D S Simon Productions. Mike discusses the new items on the communications agenda for the AMA, the challenges facing medical communications, and the organization’s new media initiatives.

Some of Mike’s VlogViews:

“All of the good work that people are doing is not going to mean very much unless the people that benefit from that work hear about it. And we try to talk about all the ways that physicians can get their messages out, whether it’s blogging, working on your website, video interviews. Get that message out there and make sure patients are hearing it and understand it.”

“I think the main thing is to come here and learn how to leverage the media more effectively. The physicians we are dealing with are some pretty smart people involved in a lot of good work but are not sure how to translate that work that means something to the public.”

American Medical Association

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Posted in Video Blogging, Video Blogs, Video Blog, Media Relations, American Medical Association, Mike Lynch, External Communication, Medical Information | Comments Off» Expand Comments (0)

Interview with Malcolm Kushner from Malcolm Kushner & Associates

May 8th, 2008

Recorded at the 28th annual American Medical Association Communications Conference, by guest video blogger Eric Wright, Senior Vice President of Marketing and Business Development at D S Simon Productions. Malcolm discusses how to use humor effectively in communications, presidential politics and public relations.

Malcolm’s Three Tips on How to Use Humor Effectively:

“1. Make it relevant. People will recognize that you are making a point. They might laugh, they might not, but you are not going to bomb if they realize that you are making a point.”

“2. Poke fun at yourself, it is a leadership trait. It reflects confidence and security.”

“3. Use a simple type of humor you can use. If you can’t tell a joke, don’t tell one, most people say they can’t. Instead, use a funny quote or personal anecdote.”

Check out Malcolm’s Museum of Humor!

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Posted in Video Blogging, Video Blogs, Video Blog, American Medical Association, Malcolm Kushner, humor, George W. Bush | No Comments »» Expand Comments (0)

The Audacity of Cynicism

April 30th, 2008

The Obama campaign attacks the PR “spectacle” to the put the Wright issue to rest.

“Does anyone believe Reverend Wright would rather see John McCain or Hillary Clinton elected than Barack Obama?”

“Curious that Wright chose to communicate his most provocative triple play: Terrorism, HIV and Louis Farrakhan during his media tour.”

“This Sister Souljah moment for Obama could prove he’s ready to be president.”

Obama’s Reverend Wright Press Conference

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Posted in Politics, Hillary Clinton, Barack Obama, Media, Video Blogging, Video Blogs, Video Blog, Media Relations, John McCain, Reverend Wright, Sister Souljah | 1 Comment »» Expand Comments (1)

Interview with Carnie Wilson, Author, Television Host and Spokesperson for Obesity Awareness

April 29th, 2008

Recorded at the 28th annual American Medical Association Communications Conference, by guest video blogger Eric Wright, Senior Vice President of Marketing and Business Development at D S Simon Productions. Carnie discusses what web components have gone in to her upcoming television projects.

Some of Carnie’s VlogViews:

“There is an amazing website that I am a part of called liteandhope.com and we get seven million hits a year. Six hundred thousand people a month visit the website and its basically a network of surgeons that perform bar iatric surgery. If you want to learn about the disease of obesity there are chats, latest information about technology and tips on how to find a great surgeon. I am really honored to be a part of it.”

“Thank god for the internet. Usually, people who are morbidly obese are afraid to leave the home and it is painful for them to even walk around. So all they have is the internet and its right at their fingertips.”

Lite and Hope

American Medical Association

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Posted in American Medical Association, Carnie Wilson, Obesity, Lite and Hope, Gone Country, Wilson Phillips | No Comments »» Expand Comments (0)

Interview with Dr. Ari Brown, Pediatrician and Co-Author of Baby 411

April 28th, 2008

Recorde at the 28th annual American Medical Association Communications Conference, by guest video blogger Eric Wright, Senior Vice President of Marketing and Business Development at D S Simon Productions. Dr. Brown discusses how medical information can reach families through media, how being a part of the media helps connect with audiences, and how the web has changed the face of medical information.

Some of Ari’s VlogViews:

“The key is just being out there and not being afraid to condense your information and synthesize it and give it to families. Because if we’re not out there as physicians giving that information, a lot of times the media will not give it in a way that is actually accurate.”

“I think that when you are out in the media world families start looking for people who can communicate with families and connect with them.”

“This is a brave new world for the internet and we empower parents to get information. If you want to connect with patients and parents and get good communications get out there and get on the web.”

American Medical Association

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